10/31/2023 0 Comments Mercury motor company![]() The brand’s first car was the 1939 Mercury 8. Edsel Ford chose the Mercury name, which nods to the Roman god of commerce, representing “dependability, speed, skill, and eloquence.” “Mercury was actually born because there was a niche between the deluxe Ford V-8 and the Lincoln Zephyr V-12,” Bob Kreipke, a corporate historian, explains on Ford‘s website. It was positioned as a premium brand between Ford and Lincoln. ![]() Henry Ford’s son Edsel created the Mercury brand in 1938.
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